The OOH industry is in the midst of a sea-change – that much was apparent at this year’s FEPE conference in Barcelona. New ideas abound, but it will take a while before these settle into any kind of coherent whole. Here are four insights that Primedia Outdoor took away from the conference: http://www.themarketingsite.com/news/43981/what-primedia-outdoor-got-from-fepe
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
Outdoor advertising relies on high impact visuals , simple, single minded messaging, and frequent viewing, to attract and imprint on audiences. We have put together a gallery of good examples of great outdoor creative for your perusal. If you need more inspiration take a click through to our global gallery.
Research underpins most successful marketing efforts and as specialists in outdoor advertising we like to know exactly where to fish and what we’re most likely to catch.
Market insights, statistical data and a combination of geographic and demographic studies provide the means to achieve this. .
If you need to give us a shout, we'll be happy to take your call. Or email. Whether you need some technical information, creative advice or would like to explore the great outdoor opportunities we can provide – let us know. You can reach us here.
The launch of South Africa’s first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here’s how the introduction of similar currencies has impacted on the industry in other countries. Like many of the local out of home industry’s key players, Primedia Outdoor is eagerly […]