Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. “As a bank for all, Nedbank’s fast growing presence in several communities has seen the brand’s awareness and […]
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of-Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
Outdoor advertising relies on high impact visuals , simple, single minded messaging, and frequent viewing, to attract and imprint on audiences. We have put together a gallery of good examples of great outdoor creative for your perusal. If you need more inspiration take a click through to our global gallery.
Research underpins most successful marketing efforts and as specialists in outdoor advertising we like to know exactly where to fish and what we’re most likely to catch.
Market insights, statistical data and a combination of geographic and demographic studies provide the means to achieve this. .
If you need to give us a shout, we'll be happy to take your call. Or email. Whether you need some technical information, creative advice or would like to explore the great outdoor opportunities we can provide – let us know. You can reach us here.
While Primedia Outdoor is a big believer in billboards, small is beautiful too: AdLites, (also known as directional or street name signage), serve multiple purposes and can produce large scale results. Waypoints in the concrete jungle By the end of 2016, around two-thirds of South Africans will live in cities. This means more traffic, and […]